The role of retailer branding strategies within retail stores Essay

The role of retailer branding strategies within retail stores - Essay Example Talking in a more elaborate manner, it can be said that the high-level communication technologies have helped in the process of diffusing the globalization trends around the world. As a result of the fast spreading of trends of globalization in various markets, it can be said that the consumers located in various regions, countries and continents around the world have started demanding a more enhanced category of products and services, which should necessarily follow the standards of global quality. As a result, this has led to the process of creating a significant pressure on the economies and markets around the world with regard to the demand for globally popular brands of products and services. Moreover, besides the growing demand for various kinds of globally popular products and services in various markets, the governments of countries around the world have realised the fact that, for the purpose of promoting significant amount of growth and development in their individual natio ns, opening up of the economy is very important. The governments of many countries have now realized that by opening up their previously closed economies, the markets of their respective countries will immediately start developing and growing because of considerable amounts of investments made by various business organizations around the world. It is relevant, in this particular context, to state the fact that many companies, which are present in various markets around the world, will look forward to entering the newly emerged markets of the growing and developing economies for the purpose of consolidating their growth prospects. Talking on this note, it can be said that the international, transnational and multinational companies will focus on the process of making a considerable amount of investment in the new markets in the form of foreign direct investments (FDIs) and foreign institutional investments (FIIs). Talking on the same lines, it can be said that the companies in the in ternational arena will be making significant amounts of large scale investments in terms of FIIs and FDIs for the main purpose of developing the market as well as the business infrastructure in the new markets. This will automatically lead to the emergence of new and large scale job opportunities, which will contribute towards creating a high rate of growth for the emerging economies. Now, with the development of the economies around the world in both the developed as well as the developing markets, it can be said that a significant amount of development will happen in the society and lifestyle of the masses living in those countries. The accumulation and growth of wealth complemented by the factor of an evolving lifestyle of the masses will contribute towards opening of new kinds of services. It is important to quote in the same context that the evolution of new lifestyle trends in the society of the developing economies will lead to a significant change in the consumer behaviour o f the masses. This will also present a significant amount of opportunity with regard to the evolution of new shopping trends of the masses and, as a result, will require significant amoun